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Video program manufacturer Flipagram is attempting to locate a buyer
Flipagram is searching for a fresh home.The LA-based startup, which makes an app that lets users stitch together photos as well as videos into montages up to a minute long, is shopping itself about in hopes of finding a buyer, according to numerous sources.Flipagram for PC is approaching the top-tier technology and media firms first; these sources say people such as Facebook, Google, Twitter, and Snapchat. Flipagram is employing a banker.
The driver for sale: The program began as a utility a solution to produce great slideshows that you then shared on different networks, like Facebook or Instagram.That strategy takes time, of course, but it has gone more slowly than anticipated, sources say, and Flipagram is having trouble luring people back to the app for anything beyond the creative characteristics it built its reputation on. It expects an acquisition will help jump start things on the increase side.Flipagrams user base is not little, at least according to Flipagram itself.
Sources state that amount isn't growing or growing quite slowly. (We asked for an upgraded number, but didn't get one.)It's unclear how much cash Flipagram is seeking a buyer, but it wont have much leverage.
One source familiar with the business said that finding a buyer to pay the company's most recent valuation someplace between $300 million and $400 million after a $70 million funding round last July would be described as a great outcome.A company representative declined to comment, as did representatives of the other firms we believe Flipagram is reaching out to.